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Baby's first fundraising challenge, Silver Cross Pramathon, 23 June 2013
Published: October 2012
Set in the parkland of Marble Hill in Twickenham, Genesis Research Trust will offer an exciting family day out raising money for a worthwhile cause.
On 23rd June 2013, around 1,200 babies are expected to participate in a pram push around the attractive setting with a range of ‘animated checkpoints’ placed along the route.
With several themed areas, interactive workshops and show, the Pramathon will be a ‘must attend’ for thousands of young families. Thanks to the services of the Channel 5 Milkshake team, the presence of some their most popular children’s characters, including Fifi, Bumble, Roary the Racing car, Peppa Pig, Jelly Jamm and City of Friends, will ensure that the children are kept thoroughly entertained throughout the day. The marketplace will provide a showcase of products for all the family and there is chance to enter a baby competition, organised by the event’s major sponsor, Silver Cross. “Silver Cross are absolutely delighted to be the main sponsor of the 2013 Pramathon. The company known for its fabulous prams, pushchairs, nursery furniture and gifts, is fully supportive of Genesis Research Trust in their ground breaking work on health for women and babies,” said Alan Halsall, Chairman of Silver Cross.
Genesis Research Trust, whose Chairman and Founder is Professor Robert Winston, raises money for the largest UK-based collection of scientists and clinicians who are researching the causes and cures for conditions that affect the health of women and babies. “Our scientists are working tirelessly to ensure a good start for mothers and their babies. This charity lies at the heart of the most profound of all human wishes: to have a happy and healthy family,” said Professor Robert Winston, Chairman, Genesis Research Trust.
The first event of its kind, the charity hopes to raise £300,000 to support a brand new project, The Women’s Health Research Centre based at Queen Charlotte’s Hospital. This unique unit coordinates bench-to-bedside studies of diseases of pregnancy and gynaecological disease. It takes the excellent laboratory research performed at Imperial College London to the patient population and community. This includes studies to identify women at risk of complications in pregnancy and prevent possible tragic outcomes in the women, their babies and children.